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Medical
Brand Strategy

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Mar 6, 2026
Runners' Basecamp: SEOUL
The reason why Seoul has become a 'holy site' for global learning

trend
Mar 2, 2026
Pharmacy without prescription, is it a pharmacy or Olive Young?
The paradigm shift of Korean pharmacy retail, which combines high-profit non-covered items and experiential spaces, has rapidly emerged as an anchor tenant in core commercial areas.

trend
Feb 25, 2026
2026 Retail Trend: Maximizing Taste, Minimizing Risk
In an economic downturn, people may keep their wallets shut, but they won’t give up their tastes—2026 consumer trends focus on splitting spending into smaller units and prioritizing ‘small indulgences.’