Street

A place where discomfort becomes authority, a Cheongdam-dong retail space calculated even to a ray of sunlight.

0% vacancy rate, key money in the hundreds of millions of won, and fierce competition to get selected as a brand — "who" matters more than money.

Hannam: The sophisticated sweet spot between the experimentalism of Seongsu and the luxury of Dosan, where global brands are lining up to plant their flags.

Hwadong and Sogyeokdong: A convergence of global brands and highly sensitive local content.

Gahoe-dong and Bukchon-ro 5-gil: The site for the acceleration of high-sensitivity brand clustering.

Anguk Station and Gye-dong-gil: The entrance to Bukchon, focusing on the flagship near Anguk Station and the concentration of F&B on Gye-dong-gil.